Question: Select all that apply. Which element(s) are important to consider when developing your community strategy?
- The type of community (shared interest or information)
- Potential issues like spam or trolling
- Visual design of the community
- Similar communities members belong to
Explanation
Community strategy should define the community purpose, expected member behavior, and the experience people will have when they participate. Customer engagement depends on clear structure, moderation planning, and an environment that supports useful interaction. Planning for spam or trolling protects trust and helps maintain conversation quality. Visual design also matters because navigation, readability, and brand consistency affect how easily members participate.
Why the other options are incorrect
Similar communities is incorrect because it can support research, but it is not one of the core strategy elements identified here.
Source for verification
https://advertising.amazon.com/library/guides/customer-engagement
https://advertising.amazon.com/library/guides/brand-strategy
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Social Media Marketing Certification II" page.
