Question: Select all that apply. Which of the following metrics should be included in a content quality report?
- Bounce rate
- Average time on page
- Goal completions
- Organic search impressions
- Percent exits
Explanation
A content quality report evaluates how users interact with pages and whether content meets their needs. Bounce rate and percent exits indicate engagement and content relevance. Average time on page measures how thoroughly visitors consume content. Goal completions link content performance to desired business outcomes. These metrics collectively assess both user engagement and conversion effectiveness.
Why the other options are incorrect
D) Organic search impressions measure visibility, not the quality of content or user engagement.
Source for verification
HubSpot Academy: Reporting on Content Performance
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