Question: Select all that apply. Why is user-generated content (UGC) important for social commerce?
- It helps build trust and credibility.
- It carries a risk of negative or misleading content.
- It comes with a lack of control over content quality.
- It increases customer engagement.
- It drives conversions and generates buzz.
Explanation
User-generated content supports social commerce because it adds real customer perspectives to the shopping experience. It can build trust by showing how people use, review, or recommend products in practical contexts. UGC also strengthens customer engagement because customers participate in the brand conversation instead of only receiving brand-created messages. In Amazon Ads planning, credible engagement signals can support product discovery, consideration, and conversion-focused activity.
Why the other options are incorrect
Risk of negative or misleading content is incorrect because it describes a management risk, not a primary benefit.
Lack of control over content quality is incorrect because it is a limitation brands must manage, not a reason UGC is valuable.
Source for verification
https://advertising.amazon.com/library/guides/social-commerce
https://advertising.amazon.com/library/guides/customer-engagement
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Social Media Marketing Certification II" page.