Question: Select all that apply. You want to automate an A/B test. Which of the following is an appropriate first step?
- Create a new automated email.
- Click on the name of a published automated email.
- Clone an automated email.
- Create a new regular email.
Explanation
HubSpot supports A/B test setup for an automated email before it is used in a workflow. A duplicated automated email can also be edited into a testable version before publishing. The test must be configured in an automated email context because workflow email sends use automated emails. A regular marketing email is not the correct starting point for workflow-based automated testing.
Why the other options are incorrect
Published automated email is incorrect because a published automated email is already live and not the clean starting point for setting up the test.
Regular email is incorrect because workflows send automated emails, not regular marketing emails.
Source for verification
https://knowledge.hubspot.com/marketing-email/run-an-a/b-test-on-your-marketing-email
https://knowledge.hubspot.com/marketing-email/use-automation-with-marketing-emails
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