HubSpot Social Media Certification

Question: What did fashion brand Burberry do to revolutionize how marketers use social media? Ran a massive Facebook campaign to […]

Question: Which of the following is NOT a type of influencer? Industry Content creator Attorney Local Celebrity Explanation Influencer types

Question: True or false? Commissions for celebrity influencers are generally 5% of the sale. True False Explanation Influencer compensation is

Question: Which of the below is NOT one of the three factors determining how an influencer can impact behavior? Relevance

Question: True or false? A channel takeover, such as letting an influencer run your Instagram or Twitter handle for a

Question: True or false? Your campaign should also help the influencer build authority and further their own content or reach.

Question: Why is user-generated content (UGC) so important? Choose all that apply. UGC helps brands understand their target audience. UGC

Question: True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions. True False Explanation

Question: Do brands have legal ownership over content that users generate about their brand? Yes No Explanation User-generated content is

Question: Why is content moderation important for user-generated campaigns? To copy the content for use on the company website and

Question: Why should you talk directly with your social followers and prospects? Build your brand Increase customer loyalty Improve reputation

Question: True or false? Asking for reviews is something you should never do in social media. True False Explanation Asking