Question: True or false? “Earned” media is exposure your brand has paid for, e.g., advertising or promotions.
- True
- False
Explanation
Earned media is exposure gained through third-party mentions, customer sharing, reviews, or media coverage without directly paying for the placement. Paid exposure belongs to paid media, where a brand purchases ad space or promotional distribution. In Amazon Ads terminology, a strong media strategy separates earned, owned, and paid channels so each role is measured correctly. Confusing earned media with paid media can lead to inaccurate reporting and unclear channel value.
Why the other options are incorrect
True is incorrect because paid advertising and promotions are classified as paid media, not earned media.
Source for verification
https://advertising.amazon.com/library/guides/media-strategy
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