Tessa is a marketer at InterFlight. Tessa has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at InterFlight. How does measuring the same KPIs across teams help to create a more user-focused organization?

  • It prevents misalignment.
  • It encourages feedback from users.
  • It unlocks additional features in Google Analytics.
  • It guarantees more conversions.
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