Question: The following content distribution goal is missing a SMART goal element. What is missing? // Since we generated 300 leads from our previous e-Book, we want to generate 400 leads when we promote our next e-Book. This will support our inbound marketing initiatives to increase our number of qualified leads this year.
- Measurable
- Attainable
- Relevant
- Time-bound
Explanation
A SMART goal must include a specific deadline or time frame for completion. The goal includes a numeric target, which makes it measurable. It also connects the target to inbound marketing priorities, which makes it relevant. What is missing is a clear date or defined period for achieving the lead generation target.
Why the other options are incorrect
Measurable is present because the goal includes a target number of leads.
Attainable is supported by the previous e-book performance used as a benchmark.
Relevant is present because the goal supports inbound marketing initiatives and qualified lead growth.
Source for verification
https://knowledge.hubspot.com/goals/create-goals
https://knowledge.hubspot.com/campaigns/create-hubspot-campaigns
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