Question: The number of leads you generate that actually become paying customers is known as your ________.
- average conversion rate
- average lead-to-customer rate
- average revenue
- average lifetime value of a customer
Explanation
This metric shows how effectively generated leads turn into actual customers after the lead is created. In Amazon Ads terminology, it supports KPIs by connecting lead generation activity to business outcomes. It is more specific than a general conversion metric because it focuses only on the movement from lead status to customer status. Tracking this helps evaluate whether campaigns are producing qualified demand, not just form submissions.
Why the other options are incorrect
Average conversion rate is incorrect because it can measure many actions, not specifically leads becoming customers.
Average revenue is incorrect because it measures money generated, not the percentage or rate of leads that become customers.
Average lifetime value of a customer is incorrect because it measures expected customer value over time, not lead-to-customer movement.
Source for verification
https://advertising.amazon.com/library/guides/key-performance-indicator
https://advertising.amazon.com/library/guides/lead-generation
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