Question: The social media sites that Emmeline uses for Sunny Bakes provide detailed information about the people who follow or subscribe to her business account, as well as the posts themselves. Which of the information below could help Emmeline create content that will be effective at helping her meet her goal of selling Breakfast Boxes to local vacationers? Once you’ve completed all the statements, the correct answers will be displayed. Select the correct drop zone for each card.
- Gender - Helpful
- Age - Helpful
- Location - Helpful
- Total Followers - Not Helpful
- Post Engagement - Helpful
- Best time to post - Helpful
- Click-through-rate - Helpful
Explanation
Useful social data is the information that helps shape audience targeting, content timing, and response. Demographics and location help align posts with likely local buyers instead of a broad follower base. Engagement data and posting-time insights show which content attracts attention and when followers are most active. Clickthrough rate (CTR) shows whether a post encourages people to take the next step after seeing it. These signals are more practical for improving performance than a simple audience-size figure. Google Help+3Google Help+3Google Help+3
Why the other options are incorrect
Total Followers shows account size, but it does not explain whether the content is reaching local vacationers or leading to useful actions. Google Help+1
Source for verification
https://support.google.com/analytics/answer/12948931
https://support.google.com/google-ads/answer/2615875
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