Question: Theresa is using the id Strategy Report to check on the performance of her Google Search campaign on Target CPA. She'd like to understand how her campaign's actual CPA performance has changed over time. Where can she discover this information in the report?
- She can find it in bid strategy status.
- She can find it in top signals.
- She can find it in auction insights.
- She can find it in performance history.
Explanation
Performance history in the bid strategy report is the section used to review how performance metrics change over time. Google Help+1
For a campaign using Target CPA, it is the correct place to examine how actual CPA has changed across a selected date range, including the past six months. Google Help+1
Google Ads describes the report as including historical performance views alongside other bidding diagnostics, which is why this section is used for trend analysis rather than status checks. Google Help+1
The other sections focus on bid strategy state, influencing factors, or competitive comparison, not on time-based CPA movement. Google Help
Why the other options are incorrect
bid strategy status shows whether the strategy is active, learning, or limited, but it does not display the historical actual CPA trend. Google Help
top signals highlights dimensions influencing bidding outcomes, but it is not the section for viewing CPA changes over time. Google Help+1
auction insights compares competitive auction performance, not historical actual CPA inside the bid strategy report. Google Help
Source for verification
https://support.google.com/google-ads/answer/7074566?hl=en
https://support.google.com/google-ads/faq/10286469?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.