Question: To create a custom report focused on segmentation analysis, which of the following dimensions would you select when generating your report?
- Audience
- Inventory
- Products
Explanation
Segmentation analysis in Amazon DSP reporting is used to compare performance across audience groups. Selecting the Audience dimension breaks results out by the audience segments associated with campaign delivery. This makes it possible to identify which segments are contributing most effectively to campaign goals. Other dimensions organize performance by supply or product details rather than audience-level behavior.
Why the other options are incorrect
Inventory analyzes delivery by supply source or placement context, not segmentation by audience group.
Products analyzes product-related performance, not audience segment performance.
Source for verification
https://advertising.amazon.in/help/GK3FG568T93VE2VL
https://advertising.amazon.com/solutions/products/amazon-dsp
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.