Question: To encourage repeat purchases from existing customers who bought products within the last year, which audience type should a brand use when promoting complementary products?
- In-market audiences
- Lifestyle audiences
- ASIN remarketing audiences
Explanation
ASIN remarketing audiences can re-engage shoppers based on prior product-level interactions or purchases. For complementary product promotion, purchase-based remarketing supports cross-sell and loyalty strategies using historical Amazon store behavior. A one-year lookback helps focus delivery on existing customers with recent purchase history. This audience type is more precise for repeat purchase objectives than broad prospecting segments.
Why the other options are incorrect
In-market audiences is incorrect because they are designed to reach shoppers currently showing purchase intent, not specifically existing customers.
Lifestyle audiences is incorrect because they are broad interest-based segments and do not isolate prior purchasers of the brand’s products.
Source for verification
https://advertising.amazon.com/library/guides/display-ads-guide
https://advertising.amazon.com/insights-and-planning/audiences
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