Question: To get insights into the organic search queries that are leading users to your website, you can connect Google Analytics with which platform?
- Search Console
- Search Ads 360
- Google Ads
- Firebase
Explanation
A Search Console link lets Google Analytics report organic Google Search data alongside Analytics data. This integration helps connect search performance with onsite engagement after users arrive from Google Search. Search Console data includes query-related search metrics such as impressions, clicks, and average position. The linked reports support analysis of how organic search visibility contributes to website traffic and user behavior.
Why the other options are incorrect
Firebase is incorrect because it is used for app development and app measurement integrations, not Google organic search query reporting.
Search Ads 360 is incorrect because it is used for search advertising campaign management and reporting, not unpaid Google Search query data.
Google Ads is incorrect because it provides paid advertising data, not organic Google Search query data.
Source for verification
https://support.google.com/analytics/answer/13086206
https://support.google.com/webmasters/answer/9128668
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Analytics Certification" page.