Question: True or false? 12% of people generate 70% of the impact online.
- True
- False
Explanation
Online impact is not reliably explained by a fixed percentage because influence depends on audience relevance, trust, content quality, and platform behavior. In Amazon Ads terminology, effective influencer marketing focuses on matching trusted voices with the right audience rather than assuming one universal influence ratio. A small group of creators may drive strong engagement, but the exact impact varies by category, campaign goal, and measurement method. Strong planning should use current performance data and KPIs instead of relying on a generic statistic.
Why the other options are incorrect
True is incorrect because a fixed 12% and 70% claim should not be treated as a universal rule for online influence.
Source for verification
https://advertising.amazon.com/library/guides/influencer-marketing
https://advertising.amazon.com/library/guides/key-performance-indicator
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