True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy. SEMrush PPC Fundamentals December 27, 2018Editorial StaffLeave a Comment on True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.TrueFalse