Question: True or false? Christina Garnett, a HubSpot principal marketing manager, suggests that outsourced social media managers need the same type of resources and knowledge as an in-house social media manager.
- True
- False
Explanation
Outsourced social media managers need brand context, audience knowledge, and operating guidance to support consistent execution. In Amazon DSP, campaign quality depends on clear goals, audience strategy, creative requirements, and measurement expectations. External teams also need access to approved messaging, customer insights, and reporting standards to make decisions that match business priorities. Without those resources, execution can become disconnected from the broader marketing strategy.
Why the other options are incorrect
False is incorrect because outsourced teams still require the same strategic context and working knowledge needed for effective social media management.
Source for verification
Amazon Ads marketing strategy guide: advertising.amazon.com
Amazon Ads enterprise marketing guide: advertising.amazon.com
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Social Media Marketing Certification II" page.