Question: True or false? First-party cookies allow businesses to analyze actions taken on other websites that were visited by a user.
- True
- False
Explanation
First-party cookies are set by the website a customer is currently visiting. They help support site functionality, preferences, personalization, and measurement within that direct brand-customer interaction. They do not allow a business to analyze a user’s actions across unrelated websites. In Amazon DSP, privacy-aware planning relies on durable signals such as first-party data and signal-based approaches rather than unrestricted cross-site tracking.
Why the other options are incorrect
True is incorrect because first-party cookies apply to activity on the brand’s own site, not behavior across other websites.
Source for verification
https://advertising.amazon.com/library/guides/first-party-data
https://advertising.amazon.com/library/guides/signal-based-marketing
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