Question: True or false? It’s always better to target your ads towards as broad a group of people as possible.
- True
- False
Explanation
Broad targeting can increase reach, but it is not always the most effective choice for campaign performance. In Amazon Ads terminology, audience targeting helps advertisers reach people more likely to be relevant based on interests, behaviors, or shopping signals. Targeting should match the campaign objective, budget, and customer profile instead of aiming for the largest possible audience by default. A narrower audience can improve relevance when the goal is consideration, engagement, or conversion.
Why the other options are incorrect
True is incorrect because broad targeting can waste budget when the audience is not relevant to the campaign goal.
Source for verification
https://advertising.amazon.com/library/guides/media-strategy
https://advertising.amazon.com/library/guides/display-ads-guide
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