Question: True or false? It’s necessary to conduct a social media audit every 2–3 years.
- True
- False
Explanation
A social media audit should be performed regularly because channel performance, audience behavior, and content effectiveness can change quickly. Waiting multiple years can leave outdated profiles, weak content, and missed optimization opportunities unresolved. In Amazon Ads planning, regular review supports better media strategy decisions by using current performance signals rather than old assumptions. Ongoing analysis also helps align social activity with awareness, consideration, and conversion goals across paid and organic channels.
Why the other options are incorrect
True is incorrect because a 2–3 year review cycle is too infrequent for maintaining an effective social presence.
Source for verification
https://advertising.amazon.com/library/guides/media-strategy
https://advertising.amazon.com/library/guides/advertising-budget
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Social Media Certification" page.