Question: True or false? Social listening can help you find leads.
- True
- False
Explanation
Social listening can reveal audience needs, brand mentions, category conversations, and competitor references that indicate purchase interest. These insights can support audience strategy by helping advertisers understand which groups may be more relevant for future engagement. In an Amazon DSP context, audience and planning signals help advertisers reach relevant customers across Amazon and third-party destinations. Social listening does not create leads automatically, but it can identify conversations that sales or marketing teams can act on.
Why the other options are incorrect
False is incorrect because social listening can surface intent, questions, and brand interactions that may lead to qualified follow-up.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
https://advertising.amazon.com/solutions/products/amazon-dsp
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Social Media Certification" page.