Question: True or false? The majority of buyers consider salespeople trustworthy.
- True
- False
Explanation
Buyer trust is a major focus of Frictionless Sales because salespeople often face skepticism during the buying process. The Align phase helps reduce that skepticism by matching the sales process to the buyer’s needs and expectations. Transparent communication, helpful guidance, and buyer-centered interactions help reduce friction. A convenient sales experience makes trust easier to build over time.
Why the other options are incorrect
True is incorrect because the framework recognizes that salespeople commonly need to overcome buyer skepticism.
Source for verification
https://academy.hubspot.com/lessons/align-sales-team-with-buyer
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Frictionless Sales Certification" page.