Question: True or False? To implement an effective social media strategy, you have to be aware of the legal challenges, not ethical ones.
- True
- False
Explanation
An effective social media strategy must account for both legal and ethical risks because public communication can affect trust, reputation, and customer perception. Legal requirements help define what the brand is allowed to say or do. Ethical standards guide whether the brand’s actions are transparent, respectful, and responsible. In Amazon Ads terminology, this supports brand safety because poor judgment on social channels can create reputational harm even when no law is broken.
Why the other options are incorrect
True is incorrect because ethical issues also matter when managing brand communication, customer interactions, and public trust.
Source for verification
https://advertising.amazon.com/library/guides/brand-safety
https://advertising.amazon.com/library/guides/brand-strategy
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Social Media Certification" page.