Question: True or False? You should revisit your KPIs every 18 months.
- True
- False
Explanation
KPIs should be reviewed more frequently because campaign objectives, audience behavior, and channel performance can change over time. In Amazon Ads measurement, advertising KPIs should stay aligned with the business goal being measured. Waiting 18 months can cause reporting to rely on outdated priorities or irrelevant success signals. Regular KPI review helps keep performance evaluation connected to current awareness, consideration, or conversion goals.
Why the other options are incorrect
True is incorrect because an 18-month review cycle is too infrequent for keeping KPIs aligned with current campaign goals.
Source for verification
https://advertising.amazon.com/library/guides/advertising-kpis
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