Question: Using this information, what actionable insights could Lee come up with to improve the success of his promotional efforts going forward? Select the 2 correct answers, then submit.
- Schedule engaging Facebook posts to be published between 5.00 p.m. and 7.00 p.m.
- Post content across all social media sites during off-peak eBook download time, and send email marketing content during peak eBook download time.
- Reduce his efforts on the email marketing campaign and expand on social media promotion, specifically on Facebook and LinkedIn® professional networking services.
- Develop additional email marketing content, ensuring emails are delivered during the off-peak eBook download time.
Explanation
Performance data should guide both channel choice and timing, so the strongest next step is to put more effort into the channels already producing better results and use the time window linked with stronger social response. Google Analytics uses the Traffic acquisition report to show where sessions come from, which makes it easier to compare the impact of social media and email activity. Key events and campaign data help identify which channels and posting times contribute more effectively to valuable actions such as downloads. When one social platform shows stronger response during a specific period and email is contributing less, shifting effort toward the better-performing social channels is the most effective optimisation. Google Help+3Google Help+3Google Help+3
Why the other options are incorrect
B This spreads effort across channels during weaker performance periods instead of concentrating activity where the data shows stronger channel contribution and better timing. Google Help+2Google Help+2
D Expanding email activity during off-peak periods conflicts with performance-led optimisation because lower-performing channels should not be increased without evidence of stronger results. Google Help+2Google Help+2
Source for verification
https://support.google.com/analytics/answer/12923437
https://support.google.com/analytics/answer/13965727
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