Question: What advice would you give to your eCommerce client to get the most from Smart Bidding?
- Use business data like profit margin to optimize to profit vs. revenue.
- Start with manual bidding first so Smart Bidding has more data to build on.
- Focus on lead-generating strategies to drive a maximum number of conversions.
- Disregard any first-person data and let machine learning do the work.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Privacy for Agencies and Partners Certification" page.