Here is the answer of the question: What advice would you give to your eCommerce client to get the most from Smart Bidding?
- Use business data like profit margin to optimize to profit vs. revenue.
- Start with manual bidding first so Smart Bidding has more data to build on.
- Focus on lead-generating strategies to drive a maximum number of conversions.
- Disregard any first-person data and let machine learning do the work.
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