Question: What are benefits of using the onsite PLA solution in a retail media program? Select all that apply.
- PLAs offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products.
- Brand advertisers only pay when a shopper clicks on a PLA.
- PLAs feature multiple clickable components including a brand logo, allowing you to tell an on-brand story to drive brand awareness.
- PLAs take category ownership for maximum brand awareness.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Microsoft Retail Media Certification" page.