What are Navigational keywords?

Question: What are Navigational keywords?

  • They are keywords used by people trying to go to a specific website or webpage.
  • They are keywords used by people looking for information related to a potential purchase.
  • They are keywords used by people who are actively shopping and close to purchase.
  • They are keywords used by people to get information or conduct general research not related to a purchase.

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "SEO Principles: An Essential Guide for Beginners" page.

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