Question: What are the three Offline Sales approaches? Choose three.
- Omnichannel
- Online + Omnichannel
- Omnichannel + Store Centric
- Store-Centric
- Online
For the EN-GB exam version, the answer options are as follows:
- Online + omnichannel
- Omnichannel
- Online
- Shop-centric
- Omnichannel + shop-centric
Explanation
Offline Sales approaches are organized around how a business sells and measures value across physical stores and digital touchpoints. A store-focused model prioritizes offline outcomes such as store visits, store sales, and local actions. An omnichannel model connects online and in-store paths when customers can convert through either channel. Combining these approaches supports businesses that need both store traffic and connected online-to-offline optimization. Google Ads measurement solutions help quantify digital impact on offline purchases through store sales measurement.
Why the other options are incorrect
Online does not represent an Offline Sales approach because it focuses only on digital transactions.
Online + Omnichannel is not the defined structure because it does not include the store-centric approach as a separate offline sales path.
Source for verification
https://support.google.com/google-ads/answer/9994849
https://support.google.com/google-ads/answer/12971048
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Grow Offline Sales Certification" page.