Question: What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:
- Using a free tool to develop great content
- Knowing your buyer persona
- Mapping your business goals to social objectives
- Adding social media links to your website header and footer
- Connecting your social media accounts in email
Explanation
A strong HubSpot social strategy starts with buyer personas because personas define the audience’s goals, challenges, and relevant characteristics, which directly shape content and targeting decisions. HubSpot Knowledge Base+1
It also requires clear social objectives connected to business outcomes, since HubSpot’s social and campaign reporting is built to measure performance against metrics such as engagements, impressions, clicks, and goal progress. HubSpot Knowledge Base+1
Knowing the audience determines what content should be created and where it should be distributed. HubSpot Knowledge Base
Mapping business goals to social objectives determines how success is measured and optimized over time. HubSpot Knowledge Base+1
Why the other options are incorrect
Using a free tool to develop great content A tool can support execution, but it does not define the audience or the objective of the strategy. HubSpot Knowledge Base+1
Adding social media links to your website header and footer This is a distribution detail, not a core strategic input for audience definition or goal setting. HubSpot Knowledge Base+1
Connecting your social media accounts in email This is a setup action inside HubSpot, not one of the two foundational elements that shape social strategy. HubSpot Knowledge Base+1
Source for verification
Create and edit personas — HubSpot Knowledge Base: HubSpot Knowledge Base
Report on social posts using the custom report builder — HubSpot Knowledge Base: HubSpot Knowledge Base+1
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Marketing Hub Software Certification" page.