Question: What are two benefits of Performance Max? Choose two.
- Gaining more control over when and where your ad is shown, with bid adjustments that can be set at the campaign and ad group level
- Helping you to multiply conversions across Google Ads inventory with the power of Google AI
- Ensuring your bids are used when your ads show on websites related to a particular topic for which custom bids have been enabled with topic targeting
- Finding untapped growth opportunities from new search queries and channels to drive better results towards your goals
Explanation
Performance Max uses Google AI to optimize bids and placements across Google Ads inventory based on the advertiser’s conversion goals. This helps increase conversions by finding additional opportunities across channels from a single campaign. It also uncovers new search queries and channel-level opportunities that may not be captured through manual campaign setup alone. Those capabilities match the benefits of expanding conversion performance and discovering untapped growth opportunities. Google Help+2Google Help+2
Why the other options are incorrect
Campaign and ad group bid adjustments are not a defining benefit of Performance Max, because it relies on automation rather than manual control over where and when ads show. Google Help+1
Topic targeting custom bids applies to other targeting methods and does not describe how Performance Max operates across channels. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/10724817?hl=en
https://support.google.com/google-ads/answer/2567043?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.