Question: What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)
- Include view-through-conversion reporting to understand the full value of the ads shown.
- Track users across individual sites and apps visited.
- Use the asset report to identify and add more top-performing assets.
- Evaluate all paid channels and distribute investment equally.
Explanation
Asset report data helps identify which creative assets are performing best within an App campaign. Adding more assets similar to top performers gives Google Ads more effective creative inputs for automated ad serving. View-through conversions show when users see an ad but convert later without clicking it. Including this reporting gives a fuller view of ad influence beyond click-based conversion data.
Why the other options are incorrect
Track users across individual sites and apps visited is incorrect because Google Ads reporting uses aggregated performance signals, not individual user tracking across specific sites and apps.
Evaluate all paid channels and distribute investment equally is incorrect because budget decisions should be based on performance and business goals, not equal allocation.
Source for verification
https://support.google.com/google-ads/answer/10604927
https://support.google.com/google-ads/answer/6270625
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Apps Assessment" page.