Question: What campaign objective would you set when creating a Performance Max for store goals campaign?
- Local store visits and promotions
- Website traffic
- Sales
- Leads
Explanation
Local store visits and promotions is the campaign objective used for store-focused Performance Max setup. This objective is designed for advertisers that want to drive customers to physical locations. It supports offline outcomes such as store visits, store sales, and local actions. The campaign uses store location data, assets, budget, and bidding to optimize across eligible Google channels.
Why the other options are incorrect
Website traffic focuses on visits to a website, not physical store outcomes.
Sales is broader and does not specifically set up a store-goals campaign path.
Leads is used to collect prospective customer information, not drive store visits or promotions.
Source for verification
https://support.google.com/google-ads/answer/12971048
https://support.google.com/google-ads/answer/9994849
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