Question: What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?
- In-stream video ads
- Responsive ads
- Data-driven ads
- Native ads
Explanation
Native ads in Display & Video 360 use separate assets such as images, headlines, logos, text, and URLs instead of a fixed finished ad. The publisher’s layout styles those assets so the ad fits the surrounding site or app content. This format is designed to match the look and feel of publisher inventory while still showing ad disclosure. Because the publisher renders the final layout, it is the format tied to site-specific appearance configuration.
Why the other options are incorrect
In-stream video ads play within video content and are not styled to match a publisher page layout.
Data-driven ads use dynamic creative rules and assets, not publisher-rendered native styling.
Responsive ads adapt to available ad space, but they are not specifically configured by publishers to match site content.
Source for verification
https://support.google.com/displayvideo/answer/7359723
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Display & Video 360" page.