Question: What does “CTR” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- How much ads spend per each display (= Ad Spend / Impressions)
- How many times shoppers view ads after being shown to it. (= Views / Impressions)
- How many product purchase generated after ads being shown to shoppers. (= Conversions / Impressions)
- How many times shoppers click into your ads after being shown to it. (= Clicks / Impressions)
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Microsoft Retail Media Certification" page.