- A semi-fictional representation of your ideal customer based on data.
- The demographic information of a particular sales prospect.
- A categorization of leads that indicates how “sales ready”? they are.
- A story that describes your sales process from the buyer’s point of view.
or
- Your customers
- A fictional representation of your ideal customer
- A summary of your last 10 customers
- People who aren’t a good fit for your business
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