What is a buyer persona?

• A semi-fictional representation of your ideal customer based on data.
• The demographic information of a particular sales prospect.
• A categorization of leads that indicates how “sales ready”? they are.
• A story that describes your sales process from the buyer’s point of view.

or

• Your customers
• A fictional representation of your ideal customer
• A summary of your last 10 customers
• People who aren’t a good fit for your business

or

• A realistic representation of your current customers based on their prior purchases and NPS scores
• A semi-fictional representation of your ideal customer based on real data and some select educated speculation
• A detailed profile of one of your existing customers with real data and quotes from them
• A fictional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services