What is a buyer persona?

  • A semi-fictional representation of your ideal customer based on data.
  • The demographic information of a particular sales prospect.
  • A categorization of leads that indicates how “sales ready”? they are.
  • A story that describes your sales process from the buyer’s point of view.

or

  • Your customers
  • A fictional representation of your ideal customer
  • A summary of your last 10 customers
  • People who aren’t a good fit for your business
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