Question: What is a common behaviour called when customers try products in-store but buy them online? Select the correct answer, then submit.
- Omnichannel browsing
- Upselling
- Cross-selling
- Showrooming
Explanation
The correct term is showrooming, which describes a shopping pattern where a person inspects a product in a physical store and then completes the purchase online. Google’s retail guidance describes omni-channel journeys that move between store and digital touchpoints, including in-store smartphone research and purchases that span the online and physical worlds. Google Business+1 The other terms refer to broader channel activity or sales tactics, not this specific in-store-to-online buying behaviour. Because the action starts with in-person product viewing and ends with an online purchase, showrooming is the precise match. Google Business+1
Why the other options are incorrect
Omnichannel browsing This is a broader cross-channel behaviour and does not specifically mean viewing in-store and purchasing online. Google Business+1
Upselling This means encouraging a customer to buy a higher-value version of a product, not switching the purchase channel.
Cross-selling This means encouraging purchase of related products, not researching in one channel and buying in another.
Source for verification
https://blog.google/products-and-platforms/products/ads/new-measurement-innovations-unlock-more/
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