Question: What is a recommended step to optimize an underdelivering deal on the SSP side?
- Tighten frequency cap
- Ask the publisher to increase your inventory
- Lower the bid rate
Explanation
An underdelivering deal may be constrained by the amount of eligible inventory made available through the SSP. Asking the publisher to increase available inventory can create more bid opportunities for the Amazon DSP line item. This is an SSP-side optimization because the supply partner controls the deal’s inventory availability. It addresses supply constraints without reducing competitiveness or limiting delivery further.
Why the other options are incorrect
Tighten frequency cap is incorrect because stricter frequency limits can reduce eligible impressions and worsen underdelivery.
Lower the bid rate is incorrect because lower bids can reduce auction competitiveness and limit delivery.
Source for verification
https://advertising.amazon.com/help/GNDZUAMBR43R6QA7
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Advanced" page.