Question: What is a recommended step to optimize an underperforming deal on the SSP side?
- Adjust the targeting on the line item
- Ask the publisher to increase your inventory
- Lower the bid rate
Explanation
An underperforming deal can be limited by the amount of eligible publisher inventory available through the SSP. Increasing available inventory can help the Amazon DSP line item access more bid opportunities without weakening the buying strategy. This is an SSP-side action because it requires changes from the publisher or supply partner. It addresses supply availability rather than demand-side settings.
Why the other options are incorrect
Targeting is incorrect because line item targeting is adjusted on the Amazon DSP side, not the SSP side.
Bid rate is incorrect because lowering bids can reduce competitiveness and worsen delivery.
Source for verification
https://advertising.amazon.com/help/GNDZUAMBR43R6QA7
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Advanced" page.