Question: What is an active buyer?
- Someone who has explicitly stated their desire to buy your product
- Someone who is ready to buy your product
- Someone who is actively researching a goal or challenge
- Someone who has bought from you in the past and is looking to buy again
Explanation
In HubSpot’s inbound sales strategy, an active buyer is identified by behavior that shows current research around a goal or challenge. This does not require a direct purchase request or immediate sales readiness. The focus is on intent signals that indicate the person may need help moving through the buyer’s journey. Prioritizing active buyers helps sales teams spend time on people already engaged with a relevant business need.
Why the other options are incorrect
Desire to buy is too narrow because activity can begin before a buyer explicitly asks to purchase.
Ready to buy describes a later buying condition, not the broader definition of an active buyer.
Bought in the past describes a prior customer relationship, not current research behavior.
Source for verification
https://academy.hubspot.com/lessons/inbound-sales-fundamentals
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