What is the difference between a sales process and an inbound sales strategy?

Inbound Certification
  • A sales process is an outdated, seller-focused idea. An inbound sales strategy replaces the need for a sales process.
  • Every sales team has its own sales process, but an inbound sales strategy can be implemented by every sales team.
  • A sales process describes the steps a seller takes during a sales cycle, while an inbound sales strategy describes the steps a buyer takes.
  • An inbound sales strategy is a type of sales process.

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