You should do all of the following activities during the advise phase of your inbound sales strategy EXCEPT:

Inbound Sales Certification
  • Deliver a presentation explaining how you’re uniquely positioned to help the buyer achieve their goals.
  • Help the buyer connect your company’s broad positioning to their specific goals and challenges.
  • Provide the buyer with case studies and general information about your company.
  • Ask the buyer to buy your product or service.

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