You should do all of the following activities during the explore phase of your inbound sales strategy EXCEPT:

  • Explore your lead’s goals and challenges.
  • Guide your lead toward the right conclusion, even if that’s not to buy from you.
  • Explore the ways your product or service can help your lead achieve their goals or overcome their challenges.
  • Position yourself as an expert who can help your lead sort through their goals and challenges.
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