Question: You should do all of the following activities during the connect phase of your inbound sales strategy EXCEPT:
- Contact inbound leads
- Introduce yourself to common connections
- Leave voicemails for your leads
- Offer your leads a product demo
Explanation
In HubSpot’s inbound sales strategy, the connect phase is used to earn attention from leads in a relevant and helpful way. The outreach should be personalized to the buyer’s context and aligned with where they are in the buyer’s journey. A product demonstration is too solution-focused for this phase because the buyer has not yet entered a sales conversation that justifies that level of detail. The goal is to open a helpful conversation, not present the product.
Why the other options are incorrect
Contact inbound leads is part of the connect phase because these leads have already shown relevant interest.
Introduce yourself to common connections can support warm, contextual outreach during the connect phase.
Leave voicemails can be used as an outreach method when the message is relevant and personalized.
Source for verification
https://academy.hubspot.com/lessons/earning-the-attention-of-todays-empowered-buyer
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Inbound Sales Certification" page.