Question: What is one automation tool that helps optimize to online and offline shoppers?
- Smart Bidding
- Sitelinks
- Manual Bidding
- Dynamic ad insertion
Explanation
Smart Bidding uses Google AI to optimize bids for conversion value or conversion volume. In an omnichannel strategy, it can use online conversions together with offline outcomes such as store visits and store sales. This helps campaigns prioritize shoppers likely to create value across digital and physical purchase paths. It also reduces manual bid management by adjusting bids at auction time.
Why the other options are incorrect
Manual Bidding does not use automated auction-time optimization for online and offline shoppers.
Dynamic ad insertion customizes ad text, but it does not optimize bids toward omnichannel outcomes.
Sitelinks are ad assets that add extra links, not an automation tool for bidding optimization.
Source for verification
https://support.google.com/google-ads/answer/6167176
https://support.google.com/google-ads/answer/10218706
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