Question: What is one tactic to ensure success in community building?
- Focusing exclusively on high-value members
- Limiting discussions to the brand’s products or services only
- Encouraging trolls to stimulate debates
- Responding quickly to first-time posters
Explanation
Fast responses to new participants help create a welcoming community experience and encourage continued participation. Customer engagement improves when people feel noticed, supported, and invited into the conversation. This tactic can increase early member confidence and reduce the chance that first-time contributors disengage. In Amazon DSP, audience understanding and engagement signals can support more relevant messaging across the customer journey.
Why the other options are incorrect
High-value members is incorrect because community building should support broad participation, not only a small priority group.
Brand-only discussions is incorrect because limiting conversation can reduce community value, relevance, and member participation.
Trolls is incorrect because disruptive behavior can harm trust, moderation quality, and the community experience.
Source for verification
https://advertising.amazon.com/library/guides/customer-engagement
https://advertising.amazon.com/library/guides/brand-engagement
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