Question: What is social selling the inbound way?
- When a salesperson sends a direct message to a new follower with an offer or request to go to the company’s website
- When a salesperson provides value by offering thoughtful content and answering questions for prospects
- When a salesperson follows all a prospect’s social media channels and tags them with regular product offers
- When a salesperson supplements their social posts with digital advertising
Explanation
Social selling should focus on helping prospects before pushing a direct offer. In Amazon Ads terminology, this supports customer engagement because useful interactions can build trust and relevance over time. Thoughtful content and helpful answers allow prospects to understand value at their own pace. This approach is stronger than interruptive outreach because it aligns the sales interaction with customer needs.
Why the other options are incorrect
Direct message offer is incorrect because it leads with promotion instead of value.
Regular product tagging is incorrect because repeated promotional tagging can feel intrusive and damage trust.
Digital advertising is incorrect because adding paid media does not define social selling the inbound way.
Source for verification
https://advertising.amazon.com/library/guides/customer-engagement
https://advertising.amazon.com/library/guides/brand-engagement
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Social Media Certification" page.