Question: What is the benefit of advertising in Instagram Explore?
- It costs less money to advertise in Explore so advertisers can see better performance
- Fewer advertisers run ads in Explore so there is less competition
- People in Explore are in the mindset to discover content from creators they don’t follow
- More people view content in Explore than they do in their own feed
Explanation
Instagram Explore is a discovery-focused ad placement, so it is useful when the goal is to appear in front of people who are open to finding new brands and creators. Users in that environment are not limited to accounts they already follow, which makes the placement stronger for discovery than for routine feed browsing. In HubSpot’s Instagram advertising framework, placement selection should match how people use the surface where the ad appears. The main advantage here is discovery intent, not a guaranteed pricing or competition advantage. HubSpot Academy+1
Why the other options are incorrect
A) Lower cost is not the defining benefit of Instagram Explore, because ad cost depends on auction dynamics, audience, creative, and bidding strategy. HubSpot Academy
B) Less competition is not presented by HubSpot as the core reason to use Instagram Explore. HubSpot Academy
D) HubSpot does not position Instagram Explore around higher overall view volume than the feed; the value comes from discovery behavior. HubSpot Academy+1
Source for verification
https://academy.hubspot.com/courses/instagram-advertising
https://www.hubspot.com/instagram-marketing
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Digital Advertising" page.