Question: What is the difference between pixel-based retargeting and list-based retargeting? Select all the apply.
- Pixel-based retargeting is for anonymous site visitors, list-based retargeting is for existing contacts
- Pixel-based retargeting is for existing contacts, list-based retargeting is for anonymous site visitors
- Pixel-based retargeting relies on tracking pixels, list-based retargeting relies on forms and a CRM
- Pixel-based retargeting is more effective, list-based retargeting is less effective
Explanation
A website visitor audience is built from anonymous visitors and depends on a tracking pixel, which is the basis of pixel-based retargeting. HubSpot Knowledge Base+1
HubSpot states that building a website visitor audience requires the ad network pixel to be installed on the site. HubSpot Knowledge Base
A contact list audience is built from HubSpot contacts and synced to the ad network, which matches list-based retargeting. HubSpot Knowledge Base+1
Because those audiences come from CRM data rather than anonymous browsing activity alone, list-based retargeting relies on known contact records, typically created through forms and stored in the CRM. HubSpot Knowledge Base+1
Why the other options are incorrect
B) This reverses the audience types, because pixel-based retargeting is tied to anonymous site activity while list-based retargeting uses known contacts. HubSpot Knowledge Base+2HubSpot Knowledge Base+2
D) HubSpot’s documentation distinguishes these methods by data source and audience type, not by calling one universally more effective than the other. HubSpot Knowledge Base+1
Source for verification
HubSpot Knowledge Base: Create ads audiences in HubSpot HubSpot Knowledge Base
HubSpot Glossary: website visitor audience HubSpot Knowledge Base
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