Question: What is the first essential step to start building a digital strategy? Select the correct answer, then submit.
- Ask the bank for advice
- Define business goals
- Create an email template
- Find an investor
Explanation
A digital strategy starts with a clear goal because later decisions depend on the result the business wants to achieve. Google explains that identifying and prioritising specific goals helps guide campaign choices and performance improvements. An objective also helps determine the most suitable campaign type, settings, and measurement approach. Without that starting point, activities such as messaging, channel selection, and tracking lack direction. Google Help+1
Why the other options are incorrect
Ask the bank for advice Financial guidance does not set the objective that directs digital activity and measurement. Google Help+1
Create an email template Execution comes later, after the business has decided what result it wants to achieve. Google Help+1
Find an investor Funding is separate from the first planning step, which is to establish the purpose of the digital activity. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/1722036
https://support.google.com/google-ads/answer/7450050
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.